Connected Thinking
A recent study found 48% of shoppers would be more likely to shop at a retailer that uses AR, though only a few do. Read the whole story
COMMENTARYWith its stock in the dumps, Snap is going to the dogs. The struggling social network is adding augmented reality "lenses" for users' four-legged … Read the whole story
Retailers thriving most in a channel-agnostic world are those optimizing the size of their physical footprint and using cannier digital marketing strategies. Read the whole story
For the 30 days following the launch of the iPhone XR in October 2018, Apple has managed to attract more Android users to its … Read the whole story
Brands will be more creative and innovative with their storytelling, including AR and VR, to engage users throughout the entire consumer journey. Read the whole story
- COMMENTARY
Upcoming trends: Retail locations will function as an awareness, NOT purchase channel -- and will also focus on convenience. Read the whole story
