Connected Thinking
Nearly half (45%) of smartphone owners say there is no reason to use mobile payments, according to a new study. Read the whole story
Aeva agreed to develop and equip its LiDAR (Light Detection and Ranging) technology on Audi's e-tron test fleet vehicles in Munich. Read the whole story
Sony and five taxi companies in Tokyo have created a taxi-hailing service with automatic payments, much like the systems of Uber and Lyft. Read the whole story
Connected TV impressions, as a share of digital video ad impressions, rose to 44% in Q4 2018 from 15% in the same period a … Read the whole story
The SiriusXM Essential plan will be streaming-only, so it will not include cars. It will include 300 channels, including more than 200 commercial-free music … Read the whole story
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spikes said. He wants to give moviegoers a free ticket for watching ads … Read the whole story
SIMID is designed to be a replacement for the Video Player Ad Interface Definition (VPAID), providing improvements in transparency, as well as enhanced interactive … Read the whole story
- COMMENTARY
Machines need to be trained on behalf of brands to adjust in real-time with brand preferences in mind. Read the whole story
After several techies with pre-release review copies of the device reported their Galaxy Folds were breaking, company announced it would delay its April 26 … Read the whole story
- COMMENTARY
Not sure I could get into a self-driven Uber and relax in the back seat while AI takes the wheel. Yet I pride myself … Read the whole story
- COMMENTARY
Marketing automation campaigns are relatively straightforward. However, there are a lot of levers and variables that dictate success. Read the whole story
