Connected Thinking
by Chuck Martin, Staff Writer
Consumers are split on whether 5G's benefits are worth paying for, but the market is not so split on whether people will sign up for 5G wireless services in the … Read the whole story
by Chuck Martin
Shipments are estimated to grow 15% annually, up from 117 million wearables shipped in 2018, to 239 million in 2023. Read the whole story
by Laurie Sullivan
Sparkling Ice has introduced two voice skills on Google Assistant and Amazon Alexa. Sparkling Advice becomes available around Mother's Day. Read the whole story
by Alex Weprin
The test marks a new effort by Spotify as it seeks to bolster its ad revenue, turning to podcasting and new ad formats. Advertising … Read the whole story
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by Laurie Sullivan
BrightEdge released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon, on … Read the whole story
by P.J. Bednarski
17% buy regularly from voice assistants, while 43% cite a lack of security features as main reason for staying away. Read the whole story
COMMENTARY
by Steve Olenski
Among companies using tech to do good is Save the Children, which matches some of the most marginalized kids in the world with people … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements. According to Walker Sands' 2018 Marketing Technology report, more … Read the whole story