Connected Thinking
by Chuck Martin, Staff Writer
While brands are moving to automated communications with customers, many of those customers still yearn for human interaction. The growth of systems like artificial intelligence-powered chatbots
can frustrate customers and … Read the whole story
by Chuck Martin
Purchase intentions for smart home devices is increasing and 43% of U.S broadband households now plan to purchase at least one device this year, … Read the whole story
by Sarah Mahoney
The event's original intent was to drive Prime membership, but Prime Day now eclipses Black Friday and Cyber Monday. Read the whole story
by Wayne Friedman
Roku remains the leading set-top box/software platform for connected TV sets in the U.S.-- now hitting 41 million devices. Read the whole story
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by Wayne Friedman
Growing connected TV usage is now commanding nearly half of digital video ad impressions. Mobile video ads are registering lower digital video impressions. Read the whole story
by Karlene Lukovitz
The platform, which has yet to reveal its subscriber numbers, clearly stands to benefit from the ability to more easily solicit within the massive … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers may need to rethink the use of bots and automated services, which create a disconnect and fail to emotionally connect the person … Read the whole story