Earlier this year, the companies announced they would begin specific considerations for joint product development and collaboration in production. Read the whole story
A study has found that direct-to-consumer brand advertisers have higher click-through and conversion rates on mobile inventory than on desktop inventory. Read the whole story
Gartner classifies visual search as an emerging technology, on par with results of an eMarketer survey suggesting that few consumers "regularly" use it. Read the whole story
Among signs of mainstreaming: Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. Read the whole story
Apple users seeing smarter web answers are wondering whether John Giannandrea, former Google SVP of engineering, has something to do with the changes. Read the whole story