Coherent Path's new technology drives emails based on the customer's tastes and aspirations, the company says. Read the whole story

Marketers using "nontraditional" video ad formats on OTT platforms look to double their ad spend this year to $35 million, according to advanced advertising … Read the whole story

Satellite services face more competition -- from a host of new internet-delivered services. DirecTV and Dish have been struggling to keep up. Read the whole story

The technology aims to reduce publisher viewability obstacles by 66% for display ad-load times. Read the whole story

The personalized feature, based on items already purchased from the company, serves subsets of "algorithmically generated items" delivered "in the form of a shoppable … Read the whole story