Connected Thinking
by Chuck Martin, Staff Writer
Codes can be placed on the numbers on sports jerseys so shoppers can scan the jersey to get more information on their favorite players. Read the whole story
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by Wayne Friedman
Advanced TV advertising on OTT/connected TV platforms is being used by 66% of major brand advertisers to reach target audiences, according to a new … Read the whole story
by Wayne Friedman
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It's been crumbling for a while, but now Google gives it two years. Here's why. Read the whole story