Advertising Age
Kick Start Your 2012 Content Marketing Strategy with Video + Social Media Half My Creative is Wasted - I Just Don't Know Which Half Increasing TV Advertising Impact in a High Definition World Content Creation - From Burden To Opportunity: The Benefits of User-Generated Content 12 Resolutions to Ensure Your Privacy Strategy Is Aligned To Support ... (more)
Business Wire
Today's traditional mobile ad solutions target audience based on category, such as "automotive" and "lifestyle;" in-apps like Angry Birds and FarmVille; or targeted to keywords such as "healthy snacks." This results in broad, generic and unfocused audience reach.
GoMo News
February 16th 2012. Opera Software announced that it has acquired Mobile Theory Inc and 4th Screen Advertising Ltd, to significantly expand its offering to advertisers and mobile publishers that engage consumers via the mobile web and applications, across all mobile platforms.
PR.com
FirstPageAuto, an automotive Internet marketing and website design group, recently developed and launched a new website for Perillo Service Center in downtown Chicago, Illinois.
PE Hub
Opera Software announced that it has acquired Mobile Theory Inc. and 4th Screen Advertising Ltd.
Information Technology
Hipcricket , the one-stop mobile marketing and advertising brand owned by Augme Technologies , today announced new features and functionality for its AD LIFE mobile marketing and advertising platform.
Exhibitor Online
The EXHIBITOR Show is growing with over 250 exhibitors in 60,000 net sq. feet of exhibit space this year which is 17% up from last year.
PR-inside.com
Check Out Design & Promote At The Exhibitor Show In Las Vegas 2012 At Booth # 1166, Learn About Internet Marketing, Web Design and SEO For The Trade Show Industry.
Internet Retailer
Topics: 1-800-Flowers.com , Facebook , Facebook advertising , Facebook store , IRCE 2012 , Jordan Glogau , social media , Sponsored Stories , Top 500 Building and maintaining a storefront on Facebook has to be managed as part of a larger social media strategy, says 1-800-Flowers.com search engine optimization and business development consultant ... (more)
PR Leap
Chicago, IL- February 15, 2012: Cass Baker, Leapfrog Online's Executive Vice-President, is featured with a byline article in the newly released Mobile Marketer's Classic Guide to Mobile Advertising.