Today's traditional mobile ad solutions target audience based on category, such as "automotive" and "lifestyle;" in-apps like Angry Birds and FarmVille; or targeted to keywords such as "healthy snacks." This results in broad, generic and unfocused audience reach.

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When Empire Today disclosed last week it had purchased rival Luna Carpet, it represented more than just the merger of two high-profile carpet companies.

Opera Software announced its acquisition of Mobile Theory and 4th Screen Advertising to boost its offerings to advertisers and mobile publishers.

"We know we can't build it all, so we've partnered with the best in class to optimize every aspect of digital advertising and make the process simple and powerful.

Fitness trainer, blogger, and entrepreneur Saman Bakhtiar, who is based in L.A., has launched Contact Formula, a mobile fitness marketing platform that guarantees better business prospects.

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FirstPageAuto, an automotive Internet marketing and website design group, recently developed and launched a new website for Perillo Service Center in downtown Chicago, Illinois.

Hipcricket , the one-stop mobile marketing and advertising brand owned by Augme Technologies , today announced new features and functionality for its AD LIFE mobile marketing and advertising platform.

OneIMS now offers clients customized Facebook profiles for marketing, promotional, and research purposes.