One study has suggested that as many as 90% of American small businesses are on social media today. The accessibility of social media sites is a boon, especially for eCommerce sites. Thanks to advancing social media analytics and market research, businesses can understand which social networks are driving the most sales. Smart consumer research will go a long way toward directing your social media strategy.

When it comes to helping you out with social media, we often like to categorize things. First learn the common Twitter mistake that will limit visibility. Second, it's all about timing. Scheduling Tweets around common lunch and dinner times is a good way to make sure more of your posts are seen. And keep an eye on Facebook's changing guidelines.

When a notable startup threatens Facebook, CEO Mark Zuckerberg either buys the company or threatens to destroy it, says Mashable. In the case of Twitter and Snapchat, he reportedly did both. Despite its size, DFacebook isn't exempt from the kinds of threats it poses on other companies. Facebook adds multiple features to or changes the platform any given week — in fact, engineers tweak its desktop site multiple times per day. Over the years, Facebook has created its own products, such as News Feed and Facebook Home. Or it's borrowed (or directly copied) from competitors.