Smoothly running software was key to Facebook’s mobile transition. That’s reportedly what Adam Wolfk, senior engineer at the social giant, told attendees of a whiteboard session about the social network's product infrastructure, last week. “Such a plan required going back to the drafting board for every major product line from Photos to Events,” ZDNet reports. 

Facebook is ready to begin beta-testing a new content management technology with Fullscreen, ZEFR, and several other partners. “The company also said it will continue to use fingerprinting and content removal tools from Audible Magic, which it has been deploying for some time to automatically block the upload of infringing videos,” Variety reports.   

Amid a broader market decline, TechCrunch surveys the damage to tech stocks, during early Monday trading. As it reports: “Facebook was down 12.1 percent to $75.62, Apple was down 10 percent to $95.17, Amazon was down 6.4 percent to $463.03, Microsoft was down 5.8 percent to $40.59.” In other words, “All tech companies are tanking right now.”  

Twitter has apparently cut off access to a number of accounts that archived the deleted tweets of politicians and diplomats around the world. “The Open State Foundation, which oversees the Twitter accounts, was informed by Twitter of the impending ban on Friday night,” The Guardian reports. “The move follows the social network’s earlier blocking of Politwoops US, which archived deleted tweets by American lawmakers.”  

Drilling even deeper into The New York Times’ social marketing efforts, Nieman Lab introduces us to Blossom: “an intelligent bot within the [Times’] messaging app Slack, [which] predicts how articles or blogposts will do on social and also suggests which stories editors should promote by drawing from enormous stores of data.” 

Facebook’s ad sales team is apparently having a tough time in India. As Reuters reports, the social giant” is trying to lure skeptical advertisers in India with features such as free email support for questions about advertising and advice on increasing sales in a bid to boost revenue from its second biggest market.” 

It was no secret that Facebook’s Messenger app allowed automatic geo-location sharing. Still, the social giant isn’t happy with an Harvard intern who developed a Chrome extension that uses Messenger data to map users’ locations. As Boston.com reports: “The company that Mark Zuckerberg famously launched from his Harvard dorm room withdrew its internship offer from this Harvard student.” 

Tinder is pushing back against a story Vanity Fair about the dating app, and its toxic effect on modern courtship. “The tech company's PR just went on a 30+ tweet tweetstorm lambasting the magazine,” Business Insider reports. “While some frustration may have been warranted -- the piece, after all, reads like so many trend pieces on dating in our technology/social media-obsessed world -- Tinder went a little overboard.” 

To Twitter’s delight, Vine has proven itself to be more than a social flash in the pan, Quartz reports. “If you haven’t checked lately, Vine … is still a thing,” it writes. “It has evolved from a social ‘Instagram-for-video’ built atop Twitter into a unique mobile entertainment platform with its own style, format and celebrities.” 

The NFL and Twitter just entered into a two-year content-sharing partnership. Twitter “wants the NFL to be part of its strategy to emphasize big, live events,” Re/code reports. “This is an extension of a deal the NFL first signed with Twitter in 2013, and renewed again last year.”