Marveling at the speed at which social media can create memes -- and turn nobodies into celebrities in the blink of an eye -- The Washington Post considers the case of “Alex from Target.” Initially, the fetching young man -- whose name is Alex, and who does indeed work at Target -- caught the eye of a Twitter user with 14,000 followers. “Within the space of six hours [Alex became] the subject not only of countless derivative memes and impersonators, but also an entire screaming teen fandom,” WaPo reports. 

Apple is getting social. For the first time, has rolled out a Pinterest-style social hub to accompany its live stream page at Apple.com/live.Apple will also publish photos, behind-the-scenes info, play-by-play commentary and real-time reactions from attendees and the Web. Plus, Apple is getting social. The closed-offcompany has added share buttons to each tidbit on the page to allow easy posting to Facebook, Tumblr, Pinterest and Twitter under the hashtag #AppleLive.