BuzzFeed just pulled a post critical of Dove, which just happens to be an existing brand partner. “This is a familiar story for the web giant,” Gawker writes. “The site has a documented history of disappearing less-than-positive content on behalf of [Dove parent] Unilever -- whose suite of brands have placed major ad buys on BuzzFeed.” In their defense, BuzzFeed editors say they deleted the post simply because it failed to “show not tell” to makes its point.  

In a test, Twitter is letting select brands pin their apps directly to their Twitter profiles in its iPhone app. “The change was spotted by a tipster on profiles of some verified business accounts including Periscope, Vine and Uber,” The Next Web reports. “It now prominently shows the company’s app, its rating on the App Store and a button to download or open it if it’s already installed.” 

Instagram is officially too popular for news publishers to ignore, according to the American Journalism Review. “Keying into this huge audience represents an opportunity for news organizations to reach different users in innovative ways,” it writes. In about a month, for instance, The New York Times has amassed more than 55,000 Instagram followers. 

Rebutting reports from earlier in the week, sources tell Re/Code that Twitter is not trying to fend off Google, or any potential acquirers. “That makes sense since any kind of hostile takeover in Silicon Valley is rare -- Microsoft’s failed attempt to buy Yahoo notwithstanding -- due to issues around maintaining talent and cordial relations in the often incestuous tech landscape,” Re/Code notes.   

For reasons that analysts don’t quite understand, Zynga is replacing CEO Don Mattrick with its founder Mark Pincus. Sterne, Agee & Leach analyst Arvind Bhatia says the leadership change sends the “wrong message” because, as Reuters explains, “the San Francisco-based company was beginning to move in the right direction under Mattrick.” 

Twitter is testing a new search interface for desktop users. “We are experimenting with a new search experience,” a company spokesperson tells WebProNews. “It lets you filter search results by the top ones, live results, accounts, photos, videos, news, those from everyone, those from people you follow, those from everywhere, and those near you,” WPN writes. “It also lets you easily save the search, embed it, or go to advanced search.” 

The Guardian goes inside the murky world of Russian trolls -- an army of online mercenaries, who are paid to split their time between promoting Vladimir Putin, smearing the US, and even endorsing Russian tech companies. In once case, the trolls were told to pump out glowing reviews of the YotaPhone, a Russian-made smartphone, The Guardian reports. 

For the time being, Twitter and YouTube are unwelcome in Turkey, a national court has decreed. “The blocks have been imposed because images of a deadly siege were being shared via the social networks,” BBC News reports. “Facebook was also subject to the same block, but it is believed the restrictions on it have been lifted after it removed the images.” 

Driven by social media users, “screenshorts” -- screenshots of text shared on social media -- are transforming the way consumers get their news. “The New York Times, Wall Street Journal, Medium, and BuzzFeed have all built formal internal screenshort tools,” Buzzfeed reports. Explaining the screenshort’s appear, Buzzfeed writes: “It’s an intimate, user-instigated behavior that still feels organic, and it’s an extremely efficient way to share digestible chunks of text that get around Twitter’s character limits and Facebook’s truncation.” 

Taking a page from Pinterest, team-communication app Slack is now encouraging users to “pin” specific statements to channels. “Slack has also made it easier to see a description of each channel front and center when you click the little ‘I’ to the left of the search bar,” VentureBeat reports. “And to the right of the search bar, you can see your recent mentions (the at sign), as well as the items you starred (the star).”