Razorfish, Inc. the global digital solutions provider and JCDecaux Finland, a subsidiary of one of the largest street furniture companies, have launched an original
website that supports the design and purchase of outdoor advertising.
This new service targets advertising designers and media planners in advertising and media
agencies. The service offers a wide range of tools to support the design of posters for outdoor advertising purposes. One of the site's highlighted service offerings is its testing capabilities. These
tools enable users to have the ability to test how effective a potential poster will be in an authentic street environment or in day and night lighting as well as how select fonts will work. In
addition, there is a picture database and gallery that displays classic, outdoor advertising campaigns to offer inspirational aid to the designers.
The service is free of charge, available in
Finnish and English and does not require a separate registration.