• June 13, 2001

As marketers are under increasing pressure to spend their dollars wisely and deliver tangible results, free-standing inserts - designed to make the cash register ring, while communicating a brand's messages and personality - are the newest area honored in the prestigious ADDY Awards.

Previously bestowed on their own by The Free-Standing Insert (FSI) Council, the FSCI (“Fisky”) Awards were unveiled as a new category in the American Advertising Federation's (AAF) ADDY Awards during last night's ceremony in Cleveland, Ohio. The honorees included Playtex Products, L'Oreal USA, Unilever Bestfoods, Hamilton Beach-Proctor Silex, CNS, Inc. and French's Mustard.