The Industry Standard, published by Standard Media International ("The Standard"), unveils a redesigned format in its June 18 issue, on newsstands now. The redesign initiative, led by The Industry
Standard's creative director Bob Ciano and editor Jane Goldman, was implemented to improve the readers' experience, making the magazine better looking, easier to navigate and more relevant to all
aspects of modern business life. New fonts, charts, story layouts and various other changes have been introduced throughout the magazine.
The magazine elements changed begin with the cover,
reflecting a new nameplate and tagline: "Intelligence for the Information Economy." The tagline reflects The Industry Standard's broader focus on the ways the Internet and other technologies are
driving change in business.
Additionally, there are changes in the architecture of the magazine, along with some new features. The Week section now includes short news stories and some metrics in
addition to the traditional news briefs. Following the bigger stories of the week, which have been moved further to the front, comes the Focus pages. The Focus pages zero in on the specific industry
sectors that form the core of the information economy: technology, finance, media, and commerce. Focus is also where the ever-popular metrics section now lives.
Also introduced in the redesigned
publication is The Back section, which aims to bring a new flavor of business service journalism that reflects the challenges faced as both manager and individual. This section includes: "Ideas" to
feed one's mind; "Investing" to feed one's pocketbook, and the "Standard of Living" to feed one's soul -- or at least free time.