With about two weeks to go before the start of the NCAA "March Madness" men's basketball tournament, CBS is nearly sold out of TV ad inventory. Plus, March Madness on Demand, which allows fans
to stream all the televised tournament games, has attracted nearly $30 million in ad dollars.
Total revenue for MMOD will be about 20% more than last year, say executives.
CBSSports.com has again signed on AT&T, Coke and Pontiac as presenting sponsors. Comcast will be the first sponsor of the "boss button," which enables at-work viewers to display a fake spreadsheet
on their screens with a mouse click if their supervisor approaches while they're watching live games.
MMOD is expected to exceed last year's record 4.7 million unique viewers. This
year the content also is also being distributed on recent CBS acquisitions CNET and GameSpot.
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