Top 10 DMAs in which live adults who bought more than one greeting card in the last month:
1 Detroit
2 Philadelphia
3 Minneapolis/ St. Paul
4 Harrisburg/ Lancaster/ Lebanon/ York,
Pa.
5 Portland/ Auburn, Maine
6 South Bend/ Elkhart, Ind.
7 Omaha, Neb.
8 Albany/ Schenectady/ Troy, N.Y.
9 Des Moines/ Ames, Iowa
10 Milwaukee, Wis.
Source:
MRI's Market-by-Market study, www.mediamark.com