• October 11, 2000

adDIRECT, Inc., a provider of digital ad delivery via the Internet, and Market Place Print, Inc., a print media buying service, announced today that they have entered into a strategic partnership to create an integrated, end-to-end solution for placing, trafficking, and distributing print advertising.

The partnership is designed to create an efficient one-stop solution, allowing customers to seamlessly manage the complete research, purchasing, delivery and reconciliation of a print media campaign.

Using Market Place Print's MediaWizard buying system, advertisers plan their campaigns and place insertion orders with publications. The adDIRECT Dispatch Center then matches the orders with arriving ad files and delivers the content along with relevant production instructions to the selected publications. Once an ad has been received by the designated publication, adDIRECT returns the confirmation to the originating party, completing the transaction.

"Our goal is to provide advertisers with 'one-stop-shopping' for services related to the print advertising process," says Michael Monsour, President of Market Place Print. "The agreement with adDIRECT gives our customers access to another great service. By complimenting our existing service offering with ad delivery via adDIRECT, Market Place Print's customers can now complete the entire advertising transaction - from media research, to distribution and reconciliation.