The Danish Association of Advertising & Media Agencies, DRB, has chosen Nielsen//NetRatings, the fastest growing worldwide Internet measurement service, to supply critical information about Internet
audiences and advertising.
"The global nature of the Internet means that there is a vital need for a common standard of audience measurement throughout the world and not just in one country,"
says Soren Kyllebaek, Chairman of DRB. "We believe that Nielsen//NetRatings will give us that international perspective."
DRB's 100 members include such leading Danish advertising and media
agencies as Mediacom, Carat, OMD and CIA Media Network.