• Adweek, Monday, March 16, 2009 9:30 AM

PHD has retained media planning and buying duties on Discovery Networks' stable of television channels after a review, three months after Scott Hagedorn was named U.S. CEO of the agency. The client launched the review late last year.

Discovery spent nearly $80 million in media last year, per Nielsen. It is among Omnicom-owned PHD's top clients. Other finalists vying for the business were Universal McCann and The Martin Agency. Discovery has been a PHD client for nearly a decade. Before that, the business was handled by Creative Media -- one of three shops that Omnicom rolled up in 2002 to form PHD's U.S. operation.

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