• by October 6, 2000

Berkshire Information System has introduced PRINT2WEB TRACKING, a new system designed to measure promotion investment as the campaign is running. Access to results by media is online, in real-time.

According to Paul B. Beatty, VP of New Product Development, “Dramatic changes have taken place with the habits of buyers requesting information from sellers. The traditional tools of contact are being replaced with the shortest route to a sale - ‘read and click.’”

Beatty adds, “The traditional tools are still being used but the new route to a sale must be measured to evaluate the promotion investment. PRINT2WEB TRACKING is the tool to measure results as the program is running.”

The system provides answers to questions such as: What media send the most buyers to websites? What is the cost per visitor? How to evaluate a campaign as it is running? What copy gets the most attention? What ad position generates the most visitors? What collateral is best taking buyers direct to a website?

Andrew E. Chmura, President, says that, “PRINT2WEB TRACKING will help select and evaluate promotion investment based on the read and click habits of the new generation of buyers in today’s changing world of request and response.

“Research clearly indicates buyers go from a promotion direct to a website to continue the buying process. Media buyers can assure that promotion dollars go only to the most effective campaigns with PRINT2WEB TRACKING.”