• October 2, 2000

AdRelevance, a Jupiter Media Metrix Company, today unveiled its new Web-measurement technology, AdRelevance 2.0 - an online measurement system that combines server-side tracking with panel-based online measurement data.

According to company officials, AdRelevance 2.0 is a brand new platform for tracking and comparing online advertising activity across all major industries, channels, ad formats and ad types, including banners, buttons and rich media.

Powered by AdRelevance's new CloudProber Web-sampling technology, AdRelevance 2.0 responds dynamically to Web traffic patterns, capturing timely and accurate ad data, even from Web pages that may only be live for a day. CloudProber automatically decides what Web pages to visit and how often to visit them based on actual traffic patterns. Using rich traffic data and geographically distributed probes to dynamically respond to Web traffic patterns, AdRelevance ensures representative and balanced tracking of virtually all online ad activity across 13 US regions.

In addition to CloudProber proprietary Web-sampling technology, AdRelevance 2.0 is equipped with a system for classifying ads. Automatic Ad Detection (AAD) is an image matching technology that continuously identifies, captures and classifies ads across hundreds of thousands of sites, channels and sub-channels.

AdRelevance measures and reports ads on over 1000 sites and more than half-a-million URLs. And with CloudProber higher trafficked pages will be probed more frequently, thereby capturing all online ad activity at any given moment in time. The number of ads captured per week is expected to almost double from approximately 6,000 to 10,000.