• October 3, 2000

DoubleClick today announced it has entered into a definitive agreement to acquire NetCreations, Inc., a profitable company and leader in 100% opt-in email marketing, specializing in email address list management, brokerage and delivery, in a transaction currently valued at $191 million.

The stock-for-stock transaction will create the worldwide leader in email list management, allowing marketers access to 22 million email addresses. The combined company, DoubleClick Inc., will now provide both opt-in and double opt-in email products to its client base.

NetCreations' PostMasterDirect.com, which contains 15 million double opt-in addresses and is growing at a rate of 50,000 new names each day, specializes in email address list management, brokerage and delivery. This transaction will allow NetCreations to tap into DoubleClick's sales force, while gaining the benefits of DoubleClick's scale, infrastructure and international presence.

DoubleClick currently offers a suite of email solutions including List Services, consisting of over 7 million high quality opt-in based email names across a wide selection of content categories.