MSNBC and DiscoverWhy Inc. jointly announced an association that provides MSNBC with exclusive broadcast television rights to DiscoverWhy's patented online research methodology for the upcoming
Bush-Gore presidential debates.
DiscoverWhy will provide post-debate analysis on MSNBC'S Decision 2000 debate coverage, utilizing its proprietary Internet-based market research technology to
capture the moment-by-moment feedback of the Bush-Gore debate.
A nationwide sample of 750 voting-age citizens, recruited jointly by DiscoverWhy and Juno Online Services will be watching and
rating their reactions to the candidates in real time while online. Juno is the nation's third-largest provider of dial-up Internet Services.