• Ad Age, Tuesday, March 24, 2009 11:15 AM

McDonald's is testing the Snack Wrap Mac -- half a beef patty, special sauce, lettuce, cheese, pickles, onions -- wrapped in a flour tortilla in about 400 of the chain's 14,000 locations, Emily Bryson York reports. It costs $1.49.

Results have been "great," says McDonald's spokeswoman Danya Proud, adding that "it is just a test, and no final decisions have been made." McDonald's introduced chicken snack wraps a few years ago and they've been a huge success, both as snacks and add-ons to full meals.

One test market is Houston; another is Wisconsin, says Darren Tristano, executive vp of Technomic. "It makes sense," he says. "They're cheaper than a Big Mac. It tastes like a Big Mac with a tortilla."

Read the whole story at Ad Age »