(El Universal/Infolatina) - Spending on Internet advertising in Mexico has increased by 120% to 150% so far this year, according to the Mexican Association of Internet Advertising and Retail,
Starmedia and Nazca Saatchi & Saatchi. They said Mexican companies this year have spent 4% to 5 % of their total advertising budgets on Internet advertising. Nazca Saatchi & Saatchi executive
Francisco Trueba Fuentes said the current price of a good Internet advertising campaign in Mexico was around 500,000 pesos.