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KFC Fixes Potholes In Exchange For Stamp On Roadways

  • Ad Age, Thursday, March 26, 2009 11 AM
Continuing on the corporate-do-good, theme, Emily Bryson York reports that KFC is filling in potholes in Louisville, Ky., in exchange for stamping the fresh pavement with "Re-freshed by KFC." The chalky mark, made by stencil, is likely to fade away in the next downpour, Emily Bryson York writes.

"This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," says Javier Benito, exec vp-marketing and food innovation at KFC.

Although I'm not sure how this program is helping you and me in our abodes outside of Louisville, perhaps it's an idea that will catch on as municipal budgets are stretched. Bryson York also points to P&G's Charmin brand providing a public restroom in Times Square during the holiday season and Samsung installing electrical charging stations in many major airports as further evidence of the corporate goodwill-toward-citizens trend.

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