Fuse, the viewer-driven cable music network, has selected KSL Media for media management services including media strategy, planning and buying. KSL will develop an integrated campaign with
television, out of home, print and alternative media, aimed at both Fuse's core audience (tech-savvy 12-34 year olds) and a trade component targeting the New York ad community. Billings are estimated
to be between $5 million and $10 million. JL Media was the incumbent media shop. Amalgamated continues to handle creative.