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MTV Goes Global With Promo For New Music

  • Variety, Friday, March 27, 2009 9:15 AM
MTV Networks is launching a worldwide initiative to promote new music. First up: the band Green Day. On April 24 the band's video for the single, "Know Your Own Enemy," will be exclusively aired across all of MTV's 66 TV channels and 200 websites in 162 countries.

The broadcaster hopes to leverage its international clout to lure other acts into signing similar pacts. "The global breadth of MTV's network makes us uniquely positioned to bring our audiences exclusive access to some of their favorite artists," says Bruce Gillmer, senior VP at MTVN International. "Only MTV can connect Green Day and its fans on literally hundreds of platforms."

The exclusive track will be the first video release from Green Day's latest album, "21st Century Breakdown," which will be released in May.



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