Online B2B advertising network B2BWorks today announced a strategic alliance with email marketing services provider NetCreations to broker NetCreations' existing B2B lists as well as work with
affiliate publishers in its network to build additional B2B email lists targeted to vertical B2B markets.
Through this partnership, both a reseller and list management agreement, B2BWorks and
NetCreations will offer marketers access to one of the largest double opt-in B2B email databases on the Internet. NetCreations' PostMasterDirect.com database contains more than 15 million email
addresses of businesses and consumers and is adding an average of more than 50,000 new email addresses a day.
Through the list management portion of the agreement, B2BWorks' affiliate publishers
will also be able to create an additional revenue stream for their sites while protecting their visitors' privacy.