• Adweek, Friday, April 3, 2009 9:30 AM

In frugal times, more shoppers are making lists before they reach the store. Digital signage has gained traction in influencing those planned purchases, says a Miller Zell report. Digital signs, however, do not influence impulse, unplanned purchases, per the report.

Miller Zell polled 999 consumers in March. Among the findings: Internet ads have little impact on either planned or unplanned purchases. In addition, price-focused messaging is age sensitive. Baby Boomers, for example, prefer product-orientated messages to price-point messages.

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