Email marketing services provider Digital Impact on Monday signed a definitive agreement to acquire San Francisco-based Internet marketing firm Marketleap. The firm will add search engine
optimization, paid inclusion, and pay-for-performance to Digital Impact's marketing services. Marketleap also brings a client list which includes Kaiser Permanente, Primedia, SBC'sSMARTpages.com, and
Tyco Electronics. Under the terms of the agreement, Digital Impact will acquire all of the outstanding equity of Marketleap for $1.5 million in cash and 1.25million of Digital Impact's shares and
options. Email marketing will remain the primary online medium for customer retention.