Adtegrity.com, Inc., an ad network consisting of original content websites, announced today that they have partnered with NewsPortals.com, a software developer that specializes in templates for local
business information portals.
This partnership provides a new vertical content category for Adtegrity.com, complementing their established entertainment and women's networks with a new business
focus, company officials said. By offering more targeted content verticals, Adtegrity.com plans to procure additional advertising campaigns to reach each new demographic represented.
NewsPortals.com
customers are typically regional publications that have recently expanded into web-based publishing. These sites receive substantial local traffic and have been underserved by the online advertising
industry thus far. By combining targeted local campaigns with Adtegrity.com's national advertising campaigns, NewsPortals.com hopes to maximize their customers' online advertising revenues.