• Mediaweek, Tuesday, April 7, 2009 10:15 AM

At this season's upfront Bravo is pitching a slate that includes an unscripted gloss on the teen soap "Gossip Girl." The lineup offers projects like "NYC Prep," a docu-series that follows six real-life young women living it up on New York's Upper East Side. It's Bravo's first concerted effort to reach the 18-34 demo.

All told, Bravo counts some 20 new projects in various stages of development, of which a handful will be housed under the network's new "Fashionality" genre. The first series in the genre is "The Fashion Show," hosted by Isaac Mizrahi and Kelly Rowland, targeting fans of departed hit "Project Runway." Harper's Bazaar will sponsor a regular mini challenge on the show and is represented on-air by special projects director Laura Brown.

"We know that teens are watching some of our shows, and the shows also appeal to the 20s-and-beyond crowd," says Frances Berwick, Bravo Media general manager. "No matter how old the characters are on screen, they can attract an audience that spans several age groups."

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