• Reuters, Wednesday, April 8, 2009 9:30 AM

McClatchy Chief Executive Gary Pruitt shared some hopeful details about his company at the Newspaper Association of America's meeting this week. He said 15% of McClatchy's advertising revenue today comes from online ads and that the company will generate nearly $200 million in digital revenue this year at a higher profit margin than its print business.

That's significant because 15% is above the average newspaper publisher's take from digital. Also, $200 million would be almost enough to run The New York Times newsroom operations for a year. The fact that online profit margins have finally surpassed print margins further suggests that, despite all the doom and gloom in the newspaper industry, time seems to be on McClatchy's side.

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