What Drives Top Newcomer Websites

  • February 8, 2001
The top twenty-five newcomer websites in 2000 were driven by viral and traffic-sharing, as well as sweepstakes and promotions, according to Jupiter Media Metrix.

The newcomers included Grab.com, the entertainment and gaming site offering a $1 billion jackpot, was the top newcomer of the year with 13.5 million unique visitors in December 2000. Traffic to the site increased by 115.8% since its debut in March at 6.2 million unique visitors.

Top advertiser Half.com was the top gainer among the top twenty-five newcomers according to post-debut traffic growth. With nearly 800 million online-ad impressions in 2000, traffic to the site grew 537.2% since it first appeared in March, increasing from 1.3 million to 8.2 million unique visitors in December 2000. - Anya Khait

Next story loading loading..