• February 1, 2001

CMRi, the interactive division of advertising and marketing information provider CMR, has added multi-media reporting capabilities to its Internet monitoring application, AdNetTrackUS.

Through CMRi's single Web-based application, subscribers can now reach both online and offline spending information for overall competitive opportunities. The enhancements allow CMRi subscribers to compare online marketing efforts to offline dollars spent on traditional media.

AdNetTrackUS subscribers can search by CMR industry class, company name or Internet brand and generate expenditure or percent share reports across 13 traditional media, including business-to-business venues. The new multi-media reporting capability is Internet-centric; spending for the 13 media is reported only for brands that spend on the Internet.