DoubleClick Inc. today announced the expansion of MediaMatch, a cost effective, broad reaching, online advertising exchange designed to let Web publishers purchase media using unsold ad inventory.
Since the launch of MediaMatch in August, 72 new sites have used the advertising exchange, including AandE.com, HistoryChannel.com and Biography.com, Courttv.com, ABCradio.com, CNN Interactive, EDGAR
Online, Inc., BabyCenter.com, and Advancing Women.com. With the addition of these new sites, MediaMatch now has 85 customers. MediaMatch is now available to all sites using third party ad serving
solutions, and is currently running several hundred million monthly impressions. The concept behind it is to have an effective way to place ads on premium sites within specific content categories.
MediaMatch allows publishers to automatically exchange ads with a single ad placement. MediaMatch also allows complete control over scale, duration, and timing. Publishers can increase or decrease
the number of impressions on a daily basis. DoubleClick's DART ad serving technology delivers, and tracks, the transactions.
- Adam Bernard