According to the new eLatin America Report from eMarketer, Brazil’s 3.9 million internet users accounts for 40% of the region’s total internet usage, which is, by far, the most of any country.
eMarketer says 49% of Brazilians are ages 24 and under.
The report reveals that three countries: Brazil, Mexico and Argentina, account for approximately 65% of the region’s 9.9 million internet
users with Brazil claiming 3.9 million, Mexico with 1.5 million and Argentina with 1 million.
“Brazil is by far the leading market for internet commerce in both the B2B and B2C segments,” said Noah
Elkin, Ph.D. and Senior Analyst at eMarketer. “All countries, however, will see impressive growth in e-commerce revenues over the next few years, although the B2B sector will grow most quickly.”
The
report also shows that Brazil is highly urbanized, with 81% of its population living in cities, ten of which have more than one million inhabitants.
Additionally, the concentration of the
population in cities will facilitate the delivery of goods ordered online, and in part compensate for the vast distances that separate Brazil’s many urban centers.