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Sports, Concerts Move Toward 3-D TV

  • Variety, Friday, April 17, 2009 9:30 AM

Sports and other live events are experimenting with 3-D programming, as several networks look forward to putting 3-D in homes. Kerner Software Technologies, for example, is part of a new 3-D TV network venture with AMG TV and hopes to be broadcasting 3-D part time by the end of 2009.

BSkyB had its first3-D telecast earlier this month, sending a Keane concert out from Abbey Road Studio to a few 3-D viewing venues and over the Web. Concerts and opera in 3-D are likely to become a regular attraction in theaters, but experts think that sports will be the "killer app" for 3-D TV in the home.

Indeed, 3-D sports tests are accelerating. In the U.S., 3ality Digital has worked with the National Football League and the NCAA to beam football games to theaters. ESPN has also tried 3-D with basketball, football and the X Games, though none of its tests have been seen publicly.

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