Remember Diner's Club, the credit card that rarely saw the light of day from your wallet? It's back, and with a whole new strategy. Realizing business travelers also travel for pleasure Diner's Club's
new ad campaign, "Travel in Good Company," targets both leisure and business travelers, a noted departure from their past campaigns. The campaign, created by Young & Rubicam Chicago and Impiric
Chicago, will feature print and broadcast ads with images of legendary travel companions, such as Batman and Robin and the group from the Wizard of Oz. They're hoping such images will elicit a sense
of friendship and trust that would position Diners Club as the ideal card to travel with. Traditional print buys include Newsweek, Fortune and Wall Street Journal as well as Bon Appetit, Conde Nast
Traveler, O (The Oprah Magazine) and Black Enterprise. The broadcast campaign includes spots on CNN, CNNfn, CNBC, FOX News, MSNBC, CNN Airport, Bloomberg and in-flight video on American Airlines,
United Airlines, Delta Airlines, USAirways and Northwest Airways. Whether one is in your wallet or not, it seems we'll all be seeing a lot more of Diner's Club cards in the near future.
- Adam
Bernard