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Soap Makers, Others Hitch Ads to Swine Flu

Emily Steel reports that companies ranging from soap and hand-sanitizer manufacturers to makers of designer facemasks are mostly pitching prevention messages starring their products.

Global Autoclave Compliance has started selling a "Swine Flu Protection Kit" for $19, which includes masks, gloves and sanitizers. Argenus Air Sterilizer, part of Hunter Fan, is marketing its air purifier in search ads with the headline "Kill Deadly Viruses Like Swine Flu," she writes. And Safety Videos Now is selling a "Swine Flu Safety" DVD for $47.

Purell Instant Hand Sanitizer is updating its Web site and Lysol, owned by Reckitt Benckiser, is increasing production of its disinfectant spray. Dial, meanwhile, has quickly assembled national print and online ads and in-store displays for its Dial Complete foaming hand wash. "We ... want [people] to know that not all hand soaps are created equal," says Scott Moffitt svp and gm of Henkel's personal-care business."



Read the whole story at Wall Street Journal »

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