People for the Ethical Treatment of Animals (PETA) is preparing a $500,000 ad campaign that it hopes will pressure McDonald's to force its suppliers stop raising hens in small wire cages and abandon
the standard slaughter method, which involves hanging live chickens upside down, stunning them and then cutting their throats, Stephanie Simon and Julie Jargon report.
A PETA campaign
was eventually successful in getting McDonald's suppliers to stop a practice known as forced molting, in which hens near the end of their productive life are deprived of food to jolt them into laying
more eggs.
McDonald's, which uses three billion eggs and 290 million chickens a year, says it is committed to "humane treatment of animals by our suppliers." And some members of
McDonald's animal welfare advisory board say they will support the chain in resisting PETA's demands.
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