Starting today, the Detroit Free Press will take on another medium: TV. The paper has partnered with CBS-owned WWJ-TV to launch a 5-7 a.m. weekday program that will offer heavy doses of
weather and traffic updates, as well as news gathered by the paper's journalists.
Called "First Forecast Mornings" the show includes Free Press "Express" news segments. The paper has
become "an information provider on many different channels, and television is just a natural evolution for us," says Paul Anger, editor and publisher.
The program is designed to break the
mold of traditional TV broadcasts by offering smaller bits of news with more frequent weather and traffic reports. It will deliver a summary of top headlines about every 15 minutes and alert
viewers to find more information at freep.com or in that morning's newspaper. Special attention will be given to investigations, news, community highlights and behind-the-scenes reporting from top
sporting events.
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