The Federal Communications Commission wants broadcasters to replace their regular programming with a public-service ad about the digital transition for three five-minute periods on May 21. "For
consumers, it's an opportunity in advance of the transition to get a feel for their level of readiness. For people who think they're ready, it gives them a chance to check," says FCC rep Rick
Kaplan.
Local broadcasters have voluntarily conducted similar tests across the country, but this would be the first national test. The test wouldn't apply to stations that have already
switched to digital-only.
Some 2 million U.S. households are unprepared for the digital transition, reported the National Association of Broadcasters last Friday. About 3.5 million
households remain unprepared, per a recent Nielsen tracking poll.
advertisement
advertisement