• Silicon Alley Insider, Friday, May 8, 2009 11:30 AM

Google may not be going through a re-org on the same scale as Yahoo, but there's been plenty of turnover in the company's ad operations of late. One SAI source describes Google's ad ops as "pretty fragmented." Here's a recap of the latest moves:

Google's longtime global sales boss Omid Kordestani has now transitioned into an advisory role, replaced by former president of international operations, Nikesh Arora. In March, former North American sales boss Tim Armstrong left to become CEO of AOL; he was replaced by European sales head Dennis Woodside. Following Armstrong to AOL is Jeff Levick, former vice president of the Americas. Display advertising head and former DoubleClick CEO David Rosenblatt is also leaving; he will be replaced by Henrique De Castro.

Says Nicholas Carlson: "the changes leave Google with a more analytical, data-driven set of managers running its ad business," particularly the little-known De Castro, "whom we've heard described as an 'incredibly smart, high IQ type,' that is 'not a good manager or people person or leader.'"

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