• January 17, 2001

Business-to-Business marketers will now have better opportunities to reach their target audiences online with the addition of three new vertical market offerings in the B2BWorks Network: Professional Development, Entertainment Industry & Trades, and Visual Arts. B2BWorks now offers new premium advertising inventory that won't be available through any other online media network.

In addition to adding new verticals, B2BWorks has also placed a special focus on strengthening the vertical markets it already dominates. As a result, the following industry categories have been refined and enhanced to provide better targeting capabilities for online marketers: Architecture and Interior Design, Amusement and Recreation, Travel, Business, Conventions and Meetings, Multimedia, Broadcast Equipment and Industry, and News.