• Sporting News, Wednesday, May 20, 2009 9:45 AM

The NASCAR Media Group is not even two years old, but it is looking ahead to 2014 when its current deals for TV, radio, mobile and the Internet expire. It is seriously considering whether to start its own network at that time, as Major League Baseball, the NBA, NHL and NFL have done.

"We want more control over the process of creating and distributing our content," says Jay Abraham, NASCAR executive. Currently, Speed channel, in more than 75 million homes, serves as a de facto NASCAR network, with exhaustive coverage through the week and on race weekends. NASCAR Media Group provides content for seven or eight shows a week.

The Media Group was formed when NASCAR merged its broadcast, digital and Images divisions. The group has grown from about 50 employees five years ago to 175 employees today and produces 75 to 90 hours of content a week.

Read the whole story at Sporting News »