Social-networking Web site Twitter has teamed with Reveille productions and Brillstein Entertainment Partners to develop an unscripted series based on the popular site. The show would harness
Twitter to put players on the trail of celebrities in an interactive, competitive format. Twitter consists of 140-character postings from members around the world.
The producers call their proposed series the first to bring the immediacy of Twitter to the TV screen. "Twitter is a technological and cultural phenomenon," says executive producer Amy Ephron, who created the TV show and took it to the Web company.
Ephron and others are mum about the details and name of the series. But they clearly have the credentials to pull it off. Reveille's scripted entertainment includes "The Office" and "The Tudors," plus reality shows "The Biggest Loser" and "American Gladiators." Credits for Brillstein Entertainment include "The Sopranos" and "According to Jim."